
From Invisible to Indispensable – Click, choose, done!
The challenge
Dozensite.nl is the specialist in custom boxes for companies. But their old website held them back: an outdated custom CMS with a front-end framework that barely ranked in Google. In addition, the management was cumbersome, and it was difficult for customers to easily order their boxes. Time for an upgrade!
Our mission:
- Integrate the complex price calculations for boxes into WooCommerce.
- A website that is easy to manage.
- A platform that not only scores better in search engines, but also takes user-friendliness to a higher level.

Our approach
Together with Space M Online, we completely renewed the website, resulting in:
- SEO-optimized migration:
- Switch to WordPress/WooCommerce with a clear, findable structure.
- Retain all existing SEO value with carefully configured redirects.
- Smart product configurator:
- Customers can now easily assemble boxes: type, dimensions, quantities and extra options such as materials and handles.
- Real-time price calculations provide direct insight into costs, without surprises.
- User-friendly management:
- The Dozensite team can now independently adjust content and prices, so that the website is always up-to-date.
The result
Dozensite has undergone a powerful digital transformation. A website that scores on user-friendliness and Google.
- Visibility in Google has almost doubled: Since going live, search engine rankings have increased significantly, and organic traffic is still increasing.
- New customers acquired: Where the old website failed in this respect, the new site is already a successful sales channel.
- Faster ordering, happy customers: Existing customers can now easily find their way to place an order, and new customers experience a smooth process.